Friday, August 16, 2024 / by Chelsea Hilderbrand
How We Sold a Home 10% Above Market Value in Just Two Weeks
Find out how we can help you sell your home faster for bigger profits.
When it comes to selling your home, getting the best possible outcome is crucial. Recently, our team was able to secure 10% more for our sellers than their competition, and we sold their home four times faster. Here’s how we did it.
Firstly, we try to assess and understand the seller’s situation and market challenges. For example, our clients were motivated to sell their home to purchase another, but they had clear priorities—they didn’t want to settle for a low price. In fact, if they couldn’t get the right offer, they were prepared to keep the property as a rental. They were also concerned about the time on the market; they didn’t want their home to linger unsold for months.
Their goal was simple: sell quickly and for the most money possible. In the neighborhood where our clients’ home was located, there were several other properties for sale. While it’s common for homes in the same area to vary in size, floor plans, and appeal, in this case, there were four other homes with identical layouts competing for the same buyers. These homes were selling at an average of 58 days on the market.
“Experience and strategy make the difference between selling fast and settling for less.”
Next, we make strategic adjustments to our marketing plan. After just a few days on the market, we reviewed the situation and realized a strategic adjustment was necessary. With our deep understanding of the market, we recommended a slight change in our approach. This tweak made all the difference. Within a week, we were under contract, and the final sale price was $15,000 above our listing price. Our sellers received multiple offers, allowing us to choose the best one quickly.
While our clients celebrated their swift sale, the four competing homes in the neighborhood had a different experience. Two of them remained on the market for an extended period and ultimately didn’t sell. One listing, which had undergone a recent renovation with a designer kitchen, struggled despite being the most visually appealing. After lowering their price four times over six weeks, they finally went under contract—but only after our clients closed their sale and banked their profits. The fourth home sold for even less after sitting on the market for months.
By now, you must be wondering: what made the difference? How did we outperform our competition? The secret behind our continuous success is our extensive experience and market knowledge. Knowing how to position a home correctly in a competitive market requires skill, insight, and the ability to read trends. While I don’t claim to be the only agent who can achieve this, I do know that trying to sell on your own or with an inexperienced agent can lead to unnecessary stress, loss of equity, and wasted time.
When it’s time to sell your home, my team and I are here to deliver elite results. Call us today at 480-845-0048. We’ll help you achieve the success you deserve in your next home sale. I look forward to hearing from you!