The seller's market story continues, but there is more going on in this real estate market than meets the eye. 
Have you ever heard of iBuyers? These are tech-driven real estate investors, like Opendoor and OfferPad, that are absorbing more of the market share. Their total sales dollars have increased 14 percent over the last year. Other investing companies are also buying up properties. This is one of the reasons supply is so low right now. 
These companies are responsible for a growing amount of purchases throughout the valley. They bring cash offers and promise a quick and hassle-free transaction. Sounds great, right? Well then how about an even higher cash offer, that also comes with a quick and hassle-free transaction. That is what we can bring you. 
We have had several clients come to us recently after getting a purchase offer from one of these iBuyers. They wanted to check and see how these offers would compare to what we could do for them. We are happy to repo! ...

This seller's market is still booming, but traditional and innovative strategies will still help you generate the highest possible sale price. One key factor is exposing your house to the right people through marketing. But this can be a really confusing process with all the channels available. That is why we suggest hiring a great agent that specializes in your area and has proven marketing tactics.
A savvy agent should know the traditional marketing channels that would work best for your house and neighborhood: postcards, flyers, open houses, etc. When sitting down with your agent, however, make sure they have a comprehensive approach that includes the most effective digital strategies as well.
For example, we spend a lot of money on digital advertising that targets specific audiences on Facebook and Instagram. One recent campaign we ran for a client captured 60 interested buyers over the course of one weekend! 

You can check out our social media channels for exam8 ...

In today's market, real estate transactions can move really quickly. In fact, we got some of our recent listings under contract in less than one week. However, these decisions can also take quite some time when our clients have different life factors that influence that decision. 
But that's ok with us. We stick by our clients throughout the whole process, even if they are years away from buying or selling. Take it from Kathy, who recently said this on our Facebook page: "Rob Hale stayed in touch with us for over a year and a half until we were ready to sell our home, and we appreciated his time to keep in contact with us."

We just got a different client under contract whom we had originally met with two years ago. We gave them some advice on how they could update their home, knowing they would sell within a few years. And it worked! They have been able to enjoy their updated home, and also see it quickly go under contract once they were ready to sell.
Having longevity i8 ...

If selling your house is a possibility anytime soon, then you should be thinking about what to do to prepare. 
Working with sellers is definitely one of our specialties, so we have many clients who reach out when they are ready. When we sit down and talk through the numbers, they are often surprised when they learn how much more money they can get if they do at least a few simple updates. Most of them end up taking some of our advice by changing paint, flooring, landscaping, etc. 
However, it always makes me a little sad to see people go through the work and investment just in time for someone else to enjoy it. But every once in a while, I come across a savvy client who made the updates with enough time to enjoy before selling! 
The lovely Queen Creek home pictured below is a great example. Using some of our advice, the sellers updated the home about two years ago, and it is still in pretty much perfect condition. It shows wonderfully, and looks as though they finishe8 ...