This seller's market is still booming, but traditional and innovative strategies will still help you generate the highest possible sale price. One key factor is exposing your house to the right people through marketing. But this can be a really confusing process with all the channels available. That is why we suggest hiring a great agent that specializes in your area and has proven marketing tactics.
A savvy agent should know the traditional marketing channels that would work best for your house and neighborhood: postcards, flyers, open houses, etc. When sitting down with your agent, however, make sure they have a comprehensive approach that includes the most effective digital strategies as well.
For example, we spend a lot of money on digital advertising that targets specific audiences on Facebook and Instagram. One recent campaign we ran for a client captured 60 interested buyers over the course of one weekend! 

You can check out our social media channels for exam8 ...

In today's market, real estate transactions can move really quickly. In fact, we got some of our recent listings under contract in less than one week. However, these decisions can also take quite some time when our clients have different life factors that influence that decision. 
But that's ok with us. We stick by our clients throughout the whole process, even if they are years away from buying or selling. Take it from Kathy, who recently said this on our Facebook page: "Rob Hale stayed in touch with us for over a year and a half until we were ready to sell our home, and we appreciated his time to keep in contact with us."

We just got a different client under contract whom we had originally met with two years ago. We gave them some advice on how they could update their home, knowing they would sell within a few years. And it worked! They have been able to enjoy their updated home, and also see it quickly go under contract once they were ready to sell.
Having longevity i8 ...

If selling your house is a possibility anytime soon, then you should be thinking about what to do to prepare. 
Working with sellers is definitely one of our specialties, so we have many clients who reach out when they are ready. When we sit down and talk through the numbers, they are often surprised when they learn how much more money they can get if they do at least a few simple updates. Most of them end up taking some of our advice by changing paint, flooring, landscaping, etc. 
However, it always makes me a little sad to see people go through the work and investment just in time for someone else to enjoy it. But every once in a while, I come across a savvy client who made the updates with enough time to enjoy before selling! 
The lovely Queen Creek home pictured below is a great example. Using some of our advice, the sellers updated the home about two years ago, and it is still in pretty much perfect condition. It shows wonderfully, and looks as though they finishe8 ...

Today is #TransformationTuesday, and we wanted to give you a break from all the before and after shots of your diligent friends who have been hitting the gym. Just feast your eyes on this 6,000 square-foot Mesa mansion that has undergone some change before recently hitting the market. It's fun to watch, whether or not it's in your price point.  

This home is a great example of how a face lift (guided by your dedicated seller experts... hint...that's us) can do wonders, even when we are in this strong of a seller's market.  
Speaking of the market, here are some current trends to note*:
Total sales for homes over $500,000 was up 25 percent from this time last year.
Supply is still very low, leading to continuously climbing prices.
The monthly median price is $249,900 (a peak not seen since Sept. 2007).
The price per square foot continues to increase as well, especially in the southeast valley.
If you want to capitalize on these peaking prices, reach out to u; ...

We advised buyers who were on the fence one year ago that if they were planning on buying within the next couple years, they should do it sooner because prices would continue to rise for the foreseeable future. 
At the dawn of 2018, we have the same guidance. In fact, it's even more urgent than one year ago. The market is in an interesting predicament as we start the new year. Supply is extremely low, and this typically means one thing for prices: ↑ ↑ ↑
Here are numbers to give you an idea of what the market is doing: 

Active listings are down by nearly 14 percent from one year ago (and 9 precent from last month)*
Average sales price per square foot is up 8 percent from last year (while general inflation has stayed the same) 


Other factors add to the urgency, including rising interest rates.
So what does this mean for you? 

Buyers: If you are in the market, you should probably put the pedal to the metal. Prr ...